Luxe Brand Group, is a group company that started its operations in January 2014 in Paris, France. The Company has entered the field of luxury fragrance; Skincare and cosmetics industry with the introduction of several brands that will be produced and distributed in multiple markets around the globe.  

LBG Company consists of a joint venture between the owners of the most powerful companies totalizing 50 years of experience as distributors and retail specialists in the field of luxury beauty products in the Middle East market. Poober company, and Aria Chic Company have imported and distributed some of the most prestigious brands known in the luxury business, and through years of close collaboration with those major brands their owners have developed the know how to produce brands of their own as the core competency of the newly formed business.